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Archive for June, 2008

While there were several fantastic ideas, I narrowed our winning entry based on a combination of two essential things – Did my kids eat it (willingly)? Was it easy enough to whip up? If it answered those two questions, then it caught my eye, and taste buds, a little more. In the [...]

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Peanut butter & jelly – it’s more important than you might think! It’s the premise to a campaign that I’ve read a lot about and begun to incorporate into my family’s mealtime rituals. And it’s not just about the old- fashioned & long-loved PB&J sammy. It’s about taking the time to make [...]

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